Hello personal blog. How have you been? Neglected, forgotten, completely ignored. I am sorry. It isn't that I don't enjoy you or your ability to capture trains of thoughts.
Okay so now that we have made up, let's chat. I have been considering the freedom of working for myself. The ability to work on various projects, working with companies who WANT to get somewhere and are willing to invest mentally, emotionally and of course financially. Strategy has become a passion of mine. To look at a company and it's markets and how it fits into its piece of the world. What can be done to grow that or add a face to it. Create brands that breath. From top to bottom, a brand breaths. From that guy on the shop floor who has the choice to either do a prideful job or take the easy way and do more harm than good. All the way to the top, where the pressure of each employees livelihood and the future of the business are ever present. (This is what you think about up there, isn't it?)
When I say a brand that breaths, I mean one that people can relate to. They can recognize it for it's true value. The brand is trusted and is a viable resource to its customers, employees and community. A brand should be able to evolve, adapt and shape shift as needed to fit into the audiences mentality at that moment in time. Imagine how differently we spoke in our messaging just 10 years ago! So be relevant.
What does it take to create a living brand, you may ask. It takes a lot of dedication, honesty (keeping it real), vision, inspiration, passion, and of course creativity.
I hope I have not bored you with my philosophy and thanks for sharing a brief moment of your time. Please feel free to let me know your thoughts.
Dw
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